Semi-Automatic for Morgans Hotel Group
Jeremy Dwakins (Creative Director)
Jeremy Dwakins (Creative Director)
Morgans Hotel Group has a reputation. Some say that's a good thing, others not
so much. But one thing's for certain, they like living up to it. That's why when it came to
adding the simple standard hotel lobby shop they decided to take a different route.
Semi-Automatic is a fully-functioning luxury vending machine. It features your traveling
necessities (toothbrush, disposable camera), but just in case you feel the urge
for a new designer handbag or a fancy new set of wheels, there's a button to push
for that too.
so much. But one thing's for certain, they like living up to it. That's why when it came to
adding the simple standard hotel lobby shop they decided to take a different route.
Semi-Automatic is a fully-functioning luxury vending machine. It features your traveling
necessities (toothbrush, disposable camera), but just in case you feel the urge
for a new designer handbag or a fancy new set of wheels, there's a button to push
for that too.
