Becca Eley
Portfolio of work from 2006-2009
Brooklyn, New York

hello@beccaeley.com

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United Fashion Company
Alyce Waxman (Design Director)
Hae Jin Lee (Designer)
Oscar Garcia (Junior Designer)
The United Fashion Company (UFC) specializes in managing high-end luxury
retail brands in emerging global markets. For the identity system, a balance between
fashion and business was struck. An Arabian horse acts as the symbol of UFC.
Throughout history horses have helped to build empires. The horse is rendered with
sculptural facets that give it a jewel-like quality and reference statues built to
celebrate empires. The supporting system is sleek and minimal speaking to their
elegance and intelligence.